CARVED BY CHLOE
CARVED By Chloe Logo, Developing Brand Imagery
Professional fitness coach specializing in body transformation for women across a wide age range.
We needed a logo that conveyed strength and premium quality while remaining welcoming and approachable. Working closely with Chloe, the founder, we developed a custom primary logo that balances these qualities: sharp, angular edges for power and determination, softened with rounded elements for warmth and inclusivity.
CARVED BY CHLOE
merchandise design
In addition, Chloe and I collaborated on a simple merchandise line for her clients. Using the brand’s clean, minimal colour palette, we designed activewear and casual pieces that feel premium yet accessible.
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All designs, artwork, and graphics supplied are the sole intellectual property of Alex Lord Design (ALD). 2025